Electronic Marcoms

IT Sneak: Perils of Facebook

2008-07-18T17:38:00.001+01:00

Source: itsneak.itweek.co.uk

First posted on Facebook: 2008

Social networking sites are fast emerging as the new powerhouses of the corporate world. Some firms, like Topshop are even reporting that referrals to their official sites from their own Facebook, MySpace and other social media pages are surpassing those from paid search ads.

the future according to spielberg: minority report and the world of ubiquitous computing

2008-07-18T17:34:00.001+01:00

Source: mpulse

First posted on Facebook: 20 May 2008

Steven Spielberg's hit summer movie presages the world of ubiquitous computing, circa 2054.

Surprisingly, from newspapers that update themselves via wireless networks, to holographic greeters at the Gap, the technology that will shape that world is much closer than you think.

Why Twitter Matters

2008-07-18T17:20:00.001+01:00

Source: Business Week

First posted on Facebook: 17 May 2008

Can the fledgling microblogging service become a social media powerhouse to rival giants like Facebook—or will it be gobbled up?.

Businesses such as H&R Block (HRB) and Zappos are now using Twitter to respond to customer queries. Market researchers look to it to scope out minute-by-minute trends. Media groups are focusing on Twitterers as first-to-the-scene reporters

Important for speeding up news, Kenneth

Amazon Launches Music Widget For Bloggers, Web Sites

2008-07-18T17:16:00.002+01:00

Source: InformationWeek

First posted on Facebook: 17 May 2008

The MP3 Clips Widget lets users pick the song and albums they want to display or select the latest bestsellers or new releases within a specific genre.

more on the emerging importance of the blogosphere, Kenneth

Mobile Banner Ads Have Same Brand Recall As TV Spots

2008-07-18T17:10:00.002+01:00

Source: Online Media Daily
First posted on Facebook: 17 May 2008

On average, small banner ads on mobile devices produce the same level of brand recall as the typical 30-second TV spot, according to Stephanie Bauer Marshall, the mobile advertising leader for Verizon Wireless, who shared some of the telecom giant's data at the Mobile Advertising Degree conference in Los Angeles on Wednesday.

WOW this surprised me,
Kenneth

Internet-Ad Revenue Reached $21.2 Billion in 2007 - Advertising Age - Digital

2008-07-18T16:56:00.002+01:00

Source Advertising Age - Digital

First posted on Facebook: 09 May 2008

Internet-ad revenue notched $21.2 billion in 2007, an annual growth rate of 26%, according to an Internet Advertising Bureau and PriceWaterhouseCoopers report.

More facts and figures,

Kenneth

Carvel Dives Into Mobile Marketing

2008-07-18T16:52:00.002+01:00

Source: www.qsrmagazine.com

First posted on Facebook: 09 May 2008

2008-05-08 — You've read his blog on MySpace, you've asked to be his friend on Facebook, he sends you emails from his own personal email address, and now all you have to do is text his name to 78247 and because you are BFFs he will totally text you back.

The nation's favorite spokeswhale, Fudgie, is breaking into mobile marketing with Carvel's Arctic Summer Sweepstakes. He is asking consumers to text "FUDGIE" to 78247 to receive a coupon for one of the new blended coffees or Arctic Blenders and a chance to win one of five 42-inch televisions.

Another example of SMS campaigns

Kenneth

TBA Launches Digital Entertainment Division

2008-07-18T16:33:00.003+01:00

Source : Online Media Daily
First posted on Facebook 09 May 2008

The privately held marketing group TBA Global today is expected to launch a stand-alone division dedicated to the development and distribution of branded programming online. TBA DEEP stands for "Digital Entertainment Engagement Programming," and is already being used by top clients, including McDonald's, Ford, Chivas and MTV.

Some Agencies have not yet integrated Digital Marketing comms,

Kenneth

Can Online Video Cure DVR Commercial Skipping?

2008-07-18T16:27:00.004+01:00

Source: www.adweek.com

First posted on Facebook: 09 May 2008

NEW YORK Web video might get more DVR owners to see commercials, although viewers say they don't pay much attention to those ads.

A new study conducted by Google's DoubleClick Performics division confirmed that DVR owners watch more television but fewer commercials. However, the survey also found that many DVR owners are watching TV programs online -- but aren't paying much attention to ads in that venue, either.

This article picks up some of the issues we looked at in the lectures
Kenneth